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Episodes
Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content. Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.
Episodes
Monday May 23, 2022
Monday May 23, 2022
In this podcast episode, Cruce Saunders interviews Theresa Regli about Digital Asset Management (DAM), Product Information Management (PIM), and Digital Experience Management (DXM). Discover the importance of context and relevance in managing customer data, using artificial intelligence in DAM, and the significance of metadata in enhancing customer experiences.
Listen about the challenges in tagging assets and achieving coherence in content and customer experiences across enterprises.
Hear insights on the evolution of semantics and the ongoing revolution in content technology, with optimism about the potential for positive change in the industry.
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
Join Cruce Saunders and Candi Williams, Bumble's Head of Content Design, to discover the importance of content design and strategy in today's digital age. Gain insights into content team roles, operations, and a clear content maturity roadmap. Learn essential skills for shaping human perception through content and advocating for its critical role.
Monday Jan 31, 2022
Monday Jan 31, 2022
In this episode, Simon McEvoy, the Global Head of Content Services for Anaplan R&D, discusses the challenges and goals of content leadership in improving customer experience. He emphasizes the importance of a unified and consistent content experience across all touchpoints and the need for a centralized function to manage content infrastructure and orchestrate content services across the organization.
Monday May 24, 2021
Monday May 24, 2021
In this episode, Rahel Bailie talks about the power of Content Operations. Hear about the importance of making content production systematic and efficient. Rahel highlights the value of Content Strategy, Content Engineering, and Content Operations to businesses. Discover why content often gets undervalued in enterprise investments and the critical role of Content Operations in enhancing content governance.
Thursday Oct 22, 2020
Thursday Oct 22, 2020
Join Cruce Saunders as he interviews Carrie Hane about identifying and focusing your content strategy on the right audience. Learn about designing authoring workflows for compelling narratives at scale, unified content structures, and the role of semantic models in breaking down silos.
Read the full transcript at simplea.com
Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
Join host Cruce Saunders as he delves into the world of content technology with Michael Priestley, an information architect and content technology strategist at IBM. Explore Priestley's journey from technical writing to shaping IBM's website through taxonomy and information architecture. Get insights on analytics in content strategy, aligning content with customer interests, and the future of intelligent information architectures. Learn from Priestley's career advice, emphasizing the need to understand customer needs, manage metadata effectively and stay adaptable to content technology changes.
Friday Aug 07, 2020
Friday Aug 07, 2020
In this episode, Cruce Saunders chats with digital policy innovator Kristina Podnar, author of 'The Power of Digital Policy.' Discover the vital role of digital policies as guardrails that foster creativity and innovation while ensuring legal compliance and brand safety. Gain insights on how digital policies are not just about restrictions but about creating a framework for safe and creative innovation.
Friday May 22, 2020
Friday May 22, 2020
Join host Cruce Saunders in an enlightening conversation with data performance management expert Gaja Vaidyanatha as they delve into the world of graph databases and their pivotal role in the evolving data ecosystem. Discover how graph databases enable the analysis of multilevel transitional relationships, providing valuable insights into customer behavior and complex patterns.
Read the full transcript at simplea.com.
Check out the main episode and its transcript at simplea.com.
Friday May 22, 2020
Friday May 22, 2020
Cruce Saunders and Gaja Vaidyanatha delve into the ways in which AI can enhance data environments and customer experiences. They discuss how various industries are using automation, amplification, and simplification of data architectures and operations to achieve growth. As AI technology continues to evolve, it has the potential to significantly improve customer experiences. If you're interested in adopting AI for your business, tune in to gain practical insights on how to do so in a user-friendly way and streamline data workflows.
Check out the main episode and its transcript at simplea.com.
Friday May 22, 2020
Friday May 22, 2020
Join host Cruce Saunders as he delves into the world of data with Gaja Vaidyanatha, principal of Cloud Data LLC and an expert in integrating large data footprints. Discover the role of a 360-degree view of the customer, integrating touchpoints to enhance service and personalize experiences. Explore the challenges of making data accessible to users with technical expertise and the significance of considering user constraints in UI design to make data more accessible.
Read the full transcript at simplea.com.