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Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content. Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.
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Wednesday Jun 15, 2016
Exploring Customer Experience Management with Karol Jarkovsky
Wednesday Jun 15, 2016
Wednesday Jun 15, 2016
In this episode, Cruce Saunders chats with Karol Jarkovsky, Director of Product at Kentico, about evolving content management systems (CMS) to customer experience management (CEM) platforms. Discover how Kentico EMS leverages technology to deliver relevant and personalized content through insights from analytics, marketing automation, and more. Learn about the challenges of connecting data for optimal customer experiences and the role of machine learning and AI in predicting the best action. Explore the "API-first" approach and how Kentico embraces new technologies to innovate in content production, marketing automation, and customer service. Karol shares insights on agility, responsiveness, and continuous innovation in the digital landscape.
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