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Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content. Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.
Episodes
Thursday Apr 18, 2019
Thursday Apr 18, 2019
In this episode, Cruce Saunders and Anna Schlegel explore the evolving role of content in global enterprises. Learn why content should be a central focus, the importance of executive champions, and the need for a Chief Content Strategist. Discover the benefits of cross-departmental collaboration in a content forum and get advice on mapping content to the customer journey, consolidating content systems, and focusing on intuitive experiences. Explore challenges with globalization and localization, including local market understanding and regulations.
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